Moutaz Sarakhosh

Branding &
Arabic Type Design

hello Cell Phone Network Branding

Together We Can

hello telecom is a cell phone operator located in Uganda. The brief was to create a fun brand that is accessible for the mass of people, regardless of their age, sex, education, or occupation, basically everyone. We've been asked to design an easy mark that leave it's mark on people, an identity that they will fall in love with, spread hope, and be an instant recall. That simple!!

One of the keys for success was the choice of the brand name it self. The most simple and global word anyone would use to establish connections with others. "hello".

The design was alike, friendly, approachable, and simple.

A lower case hello word mark, with a distinguish colour harmony that differentiate in the market place. The clever logo design utilize the letters of "hello" word to communicate the nature of the brand; "a cell phone network".

The result was remarkable, timeless and beyond the expectations.

Deliverables: complete brand program.