Branding &
Arabic Type Design

Oryx Concept Hotel

Oryx Health Hotel & Spa is a unique hotel concept, the idea is to establish a chain of hotels around the world, it will be exclusive for business men who travels all the times of the year and had less time to watch there health, or less time to dedicate for medical checkups. This place will provide a premium membership for the customers where they will check in, enjoy the five stars hotel facilities, practice there favorite sports, and do a regular health checkup where ever they travel for business.

The typography solution is stressing on the connectivity concept between body, mind and soul, also the sporty and contemporary qualities.

The icon represent the sporty and energetic spirit of this unique place. Elegancy is one of the values we want to communicate, we use the smooth lines and easy curves, the selection of the color is complimentary to this concept and connecting the brand with its home land, Qatar.