Branding &
Arabic Type Design

UAE Gate

"Frequent travellers entering and exiting from UAE airports do not need to wait in a long queue to get a passport stamped, if they use an eGate Card. You head to the eGate, swipe your card, touch the panel to match your fingerprint and you are through in 5-10 seconds, saving you valuable time.

The UAE gate cards issued by any naturalisation department in any emirate can be utilised by passengers at any of the international airports in Abu Dhabi, Dubai and Sharjah, Al Ain, Ras Al Khaimah and Fujairah.”

The design brief stated that we need to create a logo that belong to the heritage and the culture of the place, to be as an ambassador to the Arabic culture carried by the residents of UAE where ever they travel. The result was a pure typographic logo in a shape of a palm leaves.