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Qatar Islamic Bank Branding

Qatar Islamic Bank (QIB), is the pioneer islamic bank in Qatar, which had successfully operate for more than 30 years in the region.

In a realization of the fast growing markets, a need for a new identity was essential to present the modern QIB offered services and to be positioned a head of its rivals.

The new QIB brand identity should encapsulate the values and the attitude of the bank, it should set out to be distinctive, modern, stylish and timeless.

The challenge was to communicate clearly the ambition of the institution for a global market reach. The solution was to create a distinctive mark of a spherical Ornament inspired form a classic Arabesque, The designer create the arabic logotype
(Al Massraf), and constructed the (QIB) letters form the arabic logotype, crowned with the crescent in the letter (Q) to symbolize the bank core values.

Deliverables: complete brand program.

With reference to Brandbeat website.